With your business idea and detailed plan in place, you are nearly ready to start building your e-commerce site. However, the operative word here is nearly, as there are certain steps that you need to take before you can start the site building operation.

The first thing that you need if you are starting a business for the first time is a domain name under which your e-commerce site can be built.

Follow up:

Most importantly, this must be a domain name that is related to the business that you are about to launch, because by having a domain name that is related to your business, you are doing something that is search engine friendly, and this is extremely important and advantageous.

You will no doubt have used a major search engine like Google, MSN or Yahoo yourself, and you will therefore know that when you type in a particular search word or phrase, the search engine presents you with a page of results that are related to that search term.

In order to do so, the search engine algorithm tries to find individual web pages or advertisements that feature the same phrase you just used to search. In online marketing terms, the search engine looks to match the keyword terms that you have used when building your site to the search phrase, and the domain name of your site plays a very important role in this.

So, you need to register a domain name that either matches the name of your business or one of your main keyword phrases, to help the search engines find your site.

However, because domain names have to be unique - there is only one Google.com or Yahoo.com - you should try to create a short list of half a dozen domain names that match your business in this way.

Once you have done this, you need to check the availability of these names using a domain name registry company such as godaddy or 1&1.

Continuing with the earlier idea that you are creating a business that is going to attack the weight-loss product market, let's imagine that you have decided to call your business 'Total Weight Loss Essentials'. This should be a good name, because it tells prospects and customers exactly what you do, it is easy for them to remember, and it contains weight loss related keyword phrases such as 'total weight loss', 'weight loss essentials' and 'weight loss' itself.

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