Also, understand that, whilst the internet marketing community as a whole probably likes to imagine itself to be representative of a whole brave new world of business, it is, in fact, no such thing. Business offline is all about buying and selling, and it is exactly the same within the online business community.

The only significant difference between the two is that the marketplace where people come together to buy, sell and trade is different, which is significantly different to the notion that the online business model itself is something revolutionary and new.

Running your own business in any guise or format is essentially the same. You start off making $.50 a day, and progress from there to a daily $1.00. After that, you progress to two dollars a day, then three dollars and so on.

In other words, building a business online or in the real world is a step by step process, and you cannot realistically expect to be able to run (in business terms) before you can walk.

Of course, you will see stories of online marketers who release products that make them $1 million in less than 24 hours, but it is important to appreciate that they did not do that from a standing start. They had spent years building their business and their reputation within the business community to finally get into a position where that could happen.

Of course, you should create your first three or six month plan on the assumption that you will be more successful after a few months than you are now.

At the same time, however do be realistic about what you can hope to achieve in what is, in business terms, a relatively short time period.

For example, any marketer who launches a brand-new products onto the market knows that achieving Google Page Rank for their sales page is likely to boost their sales significantly. At the same time, they also know that achieving Google Page Rank can take many months, and that expecting to do so in a matter of a couple of weeks is just not going to happen.

Having a business plan of some type is one crucial aspect of becoming a long-term successful online marketer. Making sure that your plan is realistic is absolutely of equal importance.

Section summary:

1. In order to be successful and to progress from being a newbie, you must have the right attitude.
2. That attitude must be businesslike and professional.
3. These qualities must be allied with determination to succeed and a dedication to providing all of your customers with the best products
   and services that you can avail yourself of.
4. Do not be scared of failure, and do not waste your time engaged in tasks that cannot make you any money. Failure happens to everyone
   on the internet to some degree or other, and you will be no exception.
5. It is a big advantage to have a plan that covers at least the first three or six months of your internet marketing career.If you do not have one, you are making it far more likely that a lack of direction and focus will cause you to fail.
6. Your plan should lay out in as much detail as possible exactly where you want to be at the end of your chosen period, although it will contain little specific detail of what you're going to do in order to achieve that objective.

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