Spam is the e-mail marketers #1 enemy

When you start to build an e-mail marketing business, what you do is compile a mailing list. This is a list of e-mail addresses and names of prospects to whom you can send information about your product or service.

From this description, it should be evident that an important part of building your e-mail marketing business is finding people who you can add to your mailing list.

Follow up:

As you will read a little later, there is a correct way of adding new prospects to your mailing list.

Unfortunately, there are also several wrong ways of doing so. Most
importantly, it is absolutely critical that you avoid falling into any of these most common traps, because doing so can literally destroy your business and even your life in one fell swoop.

As you are reading this book, you're obviously a regular internet user. You therefore undoubtedly use e-mail yourself, most probably two or three times every day. I am not therefore telling you anything of which you are not already aware by suggesting that the biggest threat to the effectiveness of e-mail (and therefore e-mail marketing) is spam.

At a conservative estimate, I would guess that for every valid, valuable and informative e-mail that arrives in my inbox every day, there are a least two or three spam e-mails that have absolutely no value whatsoever and I imagine that you are not a great deal different.
It is for this reason that there are anti-spam laws such as the CAN-
SPAM Act of 2003, and that criminal prosecutions for those found guilty of sending mass spam e-mail are on the increase. This is not
particularly surprising, because spam e-mail is no longer just a nuisance or annoyance with more and more deadly computer viruses and
malware programs being delivered as a "special bonus" with the spam
that arrives in your inbox.

Furthermore, a legal clampdown on spam is to be welcomed, because it is not too ridiculous to suggest that without it, e-mail as a viable communication tool may cease to exist in the next decade or so as it is finally swamped by the tidal wave of spam mail.

So, as someone who is either using or planning to use e-mail as a
method of marketing and business, what should this tell you?

The obvious answer to the question is, don't spam, because if you do and you get caught, you could spend several years behind bars.
Assuming that this is not something that you particularly want to do,
avoiding sending spam e-mail is an absolute 100% essential.

Unfortunately, whilst this might sound very clear-cut and concise in theory, the practical side of sending spam e-mail is not always so easy to draw a clear, precise boundary around.

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