Have you ever seen those headlines or comments on web sites and in
newspapers that start with 'I wish I had a dollar for every time that
blah, blah, blah'?

Follow up:

If you have, then you probably understand that this phrase is generally used as a way of suggesting that the writer or commentator has heard a particular phrase or saying so many times that they are fed up hearing it, and that moreover they do not agree with it.

Well, because I enjoy a good game as much as the next person and
don't want to be left out, here is my contribution to the genre.

"I wish I had a dollar for every time that I have heard that e-mail marketing is dead'".

This is a phrase that has been increasingly bandied about the online business marketplace for the last year two and yet it is no more true now than it was when the notion was first raised.

The fact is, e-mail marketing is still very much alive and kicking, still one of the most effective ways of building your business in a way that is both effective and efficient.

What cannot however be denied is that the nature of e-mail marketing has changed over the past year or two, and is likely to continue to change in the future.

As any experienced online marketer understands, e-mail marketing is
just one aspect of promoting and developing your business and it does
not exist in a vacuum, completely detached from everything else.

Hence it follows that developments in other areas of online marketing are affecting the way you should use e-mail as a marketing and business development tool.

Indeed, it cannot be denied that the very nature of the internet has changed beyond all recognition over the past few years and those
changes have had a profound effect on how you should use e-mail to
market your business most effectively.

This report is focused on what you need to do and the changes that you might need to make in order to be able to use e-mail marketing most effectively and profitably in the current marketplace.

However, before moving on to start looking at marketing and promoting using e-mail, let us start by considering the basic concepts of e-mail marketing.

You can purchase the whole book in its pdf format or continue to read online.