Author MARK LING

Author: Mark Ling
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Secret #1: Develop a Strong and Powerful Mindset

When I was 16, a few years before I got into internet marketing, I was given a set of cassette tapes that featured the speaking of a philanthropist called John Kehoe It was called Mind Power It's kind of similar to Tony Robbins stuff that you may be familiar with. Anyway, that was probably the first big turning point which lead me on my path outside of society's box and into the life of my dreams For me to attempt to summarise what I learnt in Mind Power in this short chapter here wouldn't do it justice, but I'll do my best to share with you my thoughts on mindset Not everything is from Mind Power as I've developed my own thinking over the years (I'm 30 now) To me the simple mindset fundamentals that you need to adopt to have the life of your dreams are:

Follow up:

1. Know exactly what you want (these must be your dreams, not things that others want for you, or things you think that you should want).

2. Believe whole heartedly that you can achieve your dreams, so much so that nobody or nothing can stop you from believing in yourself and your ability to get there. Barriers to a strong self belief include:

Lack of results: This is simply a challenge to overcome, it just means you haven¡¦t had results YET. If you keep working your plan, and perhaps adapt when there may be slight holes in it, then you will get there.

Lack of support from others: This is often due to lack of belief in themselves and you cannot afford to let it dampen your own self belief in anyway. Make sure you surround yourself with people who are positive influences on your life, and preferably have people that you mix with that you look up to and wish to emulate.

3.Have a strategy in place that you are following on a daily basis to get closer every day towards the fulfilment of your dreams.

4. Develop a strong passion for learning, and be extremely positive about tricky challenges.

5. Eat well balanced meals and exercise on a daily basis. Preferably find a sport or something that you enjoy and makes you want to keep doing it regularly. Even better if one of your dreams involves exercise to get there.

6. Love your life as it is now and enjoy the challenge and the journey.

The hardest thing for most people seems to be to do with self belief. It leads people to procrastinate, to not work towards their goals with enthusiasm and determination (instead with scepticism and lack of belief, ready to give up at early obstacles). When I was going through Mind Power, John Kehoe suggested affirmations. He said that if you repeat the same statement out loud every single day for 5 minutes a day for 90 days, you will reprogram your subconscious mind to take on that new belief. Being an extremely shy guy at the time, I took on the following affirmation:

"I am extremely self confident and I love taking risks"
I also had:
"Every day in every way I'm getting better, better and better¨

I had a couple more and also imprinted other beliefs on my brain over the year and beyond.

The key was that I was ready to not settle for the mindset that I had at the time. I purposely reprogrammed my brain to believe in itself. It's interesting how many people I see in society that become self-fullfilling prophecies of themselves "Oh I can't do this", "Oh that's easy for you, but I could never do that!¨, "I'm never going to meet a great man/woman", "I'm to stupid to xyz¨, etc

It's so easy to say negative things to yourself all the time Why not consciously start changing the words that go on inside your head to positive ones?

For me, I've become a self-fulfilling prophecy based on the beliefs I imprinted on myself many years ago People who knew me since I was younger than 16 can't believe where I am now, it has been a total transformation --- nothing less.

And you can have it too.

Think of imprinting like this. If you take a large bucket of water and drop a drop of red dye into it each day, sooner or later the bucket of water will become red.

The same is true of yourself belief system. If you do the 5 minutes a day of out loud affirmations (each affirmation must be for 5 minutes each, so only start with 2 or 3), and you keep doing it for 90 days, your mind will take on that new belief system and help you move towards your goals on a
subconscious level.

One last thing I wanted to mention is that in my opinion it is easier to work hard with passion towards a goal when it has a deeper purpose or meaning. By deeper purpose, I mean working hard to serve something beyond you. There is nothing at all wrong with wanting to get rich, wanting to have a family and so forth, however beyond that, when you have those things, you'll probably find that the things that drive you further are what you can do for other people including family, friends, community and so forth.

Anyway, I'm no John Kehoe or Tony Robbins, but I hope that I've done enough in this very short chapter to convince you to upgrade your mindset as the life of your dreams is at stake.

Note: Before going on to teach you strategies for implementing secrets 2 to 5, I want to show you how they all fit into this important formula here.
The MONEY Formula:

[Traffic] x [Conversion rate] x [$ per customer] x [# of transactions] = Your Paycheck

I didn't invent the above fo rmula, it is a modification on a formula I read in a book by Brad Sugars about 10 years ago and it is true for all businesses, including offline ones.

I'll give you an example of how this formula is calculated in affiliate marketing terms

Let's say you own an affiliate website that promotes dog training products.

Traffic = 2000 visitors per day

Conversion rate = 0.37% (ie 1 in every 270 visitors to your website buys something)

$ per customer = $24.37 (ie the average commission you earn is $24.37)

# of transactions = 1.4 (ie customers usually buy 1 product from you, but some people opt into your mailing list and buy more products from you in the long run).

Therefore the amount you make from this website per day = 2000 x 0.37% x 24.37 x 1.4 = $252.47/day

Question: That's pretty obvious, why is that formula so important?

Answer: It may be obvious to some, but not to everyone. Also most people wind up having problems in one or more of those 4 major areas and if you don't pay attention it is easy to have holes in your marketing that you don't even see Bottom line is, you need to know your numbers when it comes to each of those 4 areas, particularly traffic and conversion rates.

Also, by keeping this formula in mind at all times in your marketing you can help prevent yourself becoming too heavily focussed on any one of those 4 areas.

Here are a few examples:

Someone might own a website that gets 1000 visitors per day, but makes no sales. The things that I advise are to do with conversion rates:
1. Look at where the traffic is coming from... is it relevant? Are you advertising using popups on irrelevant websites? Are you optimizing for search engine keywords that are just not relevant enough for the product you are promoting?

2. Look at the pages that are getting the most traffic and how people are getting there. What keywords are they typing in? What are they thinking and are your affiliate links placed in an obvious enough manner? Do they look credible? Is the product you are promoting credible?

Question: Do people really buy online?

Answer: Making money online is not rocket science, and it is not done by scamming people. Hundreds of millions of people buy online every day because they are looking for information and/or specific products and buying online makes it easier for them than having to leav e their houses or
towns Many people live in small towns and can't get fast access to products in physical locations anyway.

Also, some people are more affluent than others too. If you get 100 visitors per day to your website, chances are at least 5% of them will earn over 100k per year, and a decent lot more will earn over 50k per year.

You only need to convert at 1% or even less to make a good amount of money from a website. You yourself have probably bought something online before, if not, perhaps you know people who have.

Example of The Money Formula
Now that I've answered a few commonly asked questions, I'll continue by giving you a more detailed example of the money formula (based on the numbers from the earlier example).

Imagine that the 2000 visitors per day to the dog training website are broken down into the various pages like this:
Page a: 100 visitors per day
Page b: 20 visitors per day
Page c: 80 visitors per day
Pages d-z: 1800 visitors per day
Now, let's say the conversion rates are as follows
Page a: 2% (i.e. 2% of people who visit this webpage buy a product you recommend)
Page b: 10%
Page c: 2%
Pages d-z: 0.1%
Overall then, your conversion rate is: 0.37%

Imagine you promote a couple of products on your website and the average $ commission made = $24.37 (after fees etc)
Also you have a newsletter signup box, and as a result you often make multiple sales to the same people leading your average number of transactions to be 1.4 transactions per customer.

Back to the conversion rate above, at that conversion rate (0.37%), it takes you 270 visitors to your website per sale that you make. Sound familiar? I see affiliates getting even worse conversion rates than that It's not always bad, it depends on how many visitors you get, but as you can see fr om the above conversion rates, not all pages on your website will convert at the same rate.

This means that you could add another 100 pages to your website, but they might only convert at 0.1% It isn't just about adding pages, you need to remember that with most of the pages you add to your website that you must select keywords that not only get good traffic numbers searching for them (we'll cover that in the next chapter), but also keywords that are likely to convert well to sales (also covered in the next section) and you need to set up your landing page so that it is likely to convert well (covered on page 32 Conversion rates).

Note: Exceptions are when the content is submitted by users, such as pages that are automatically added if you have your own forum on your website.

Question: But wait... why do all the pages convert at different rates?

Answer: Not every page converts the same

Not all traffic converts the same either (perhaps pages d-z are attracting low quality unrelated traffic).
Low quality traffic is when you get visitors to your website but they aren¡¦t at all interested in what you are trying to promote to them.
For example: Well if someone types golden retriever into google, and they find your golden retriever page on your website, and you are promoting a dog training product... then you might find that many of those people are not interested in your offer as they were looking for something else.

Perhaps they are looking for pictures of golden retrievers.

However if someone searches for Golden retriever training or stop dog aggression or better yet review of DOG TR INING PRODUCT N ME (where dog training product name is replaced by an actual name of a dog training product that you are promoting), then the conversion rates may be a LOT higher because these people typing these phrases into the search engines are actually looking for dog training information and may be willing to pay money for a product. Another example of low quality traffic is if you are doing twitter marketing and promoting a dog training product to a bunch of people who are just in no way interested (better to start a dog lovers twitter community than get any old followers).

There are many more examples.

Now I could go on for quite some time with this above example, but I don't want to confuse what is a relatively simple concept.

One last point I wanted to make is you only need one source of traffic. Yes there are many and you can focus on more and more of them later, but you only need 1 for the formula to work (e.g. Search engine traffic, pay per click traffic, media traffic, links from blogs etc, Google content network traffic, and so forth) The reason I¡¦m making this point is that some people get too hung up on trying to get traffic from everywhere that they neglect the other parts of the formula, such as conversion rates.

Just remember, you don¡¦t want a zero anywhere in the formula.

In the coming sections, what we will look at are specific strategies you can use to improve each area of the money formula:

[Traffic] x [Conversion rate] x [$ per customer] x [# of transactions] = Your Paycheck

Note I'm not ordering the following chapters in the exact same order as the formula above because you need to select your niche (which affects your conversion rates and traffic) before driving traffic.


Secret #2: Market Research - Finding profitable niches

Referring back to the formula in the previous chapter, if you want to have a strong conversion rate, then and a reasonable $ per customer, then you need to start by finding a niche that has good demand and a product you can affiliate to in that niche with good commissions on offer.

When looking for profitable niches there are several different methods of uncovering them. I'll share a really good one here with you.
This method is great if you are looking at building your own website, e.g. www.DogObedienceAdvice.com, www.savemarriagetips.com, etc, and driving natural search engine traffic to it.

Profitable Niche formula (Natural Search Traffic):

* # Amazon reviews for niche > 20
* Niche contains at least 1 product with a total $commission per customer > $15 The reason I look for niches that contain products on Amazon.com that have > 20 reviews is because only a small percentage of people who purchase products on Amazon actually decide to leave a
review. So if you get a lot of people leaving a review of a particular product, then you know that there is likely to be demand for products in that niche because lots of people have obviously bothered to go online to amazon.com and buy products in that niche.

Promoting Information or Software Products
Information and software products usually have much higher commissions on offer than physical products because they are usually provided via digital download, thus reducing the cost of production. Personally I prefer information product niches, although I have several friends who do
very well promoting physical products too, so I'll look at that shortly

In this first example we'll look at the save marriage information product niche:

In the Save Marriage niche, there are several products with a lot greater than 20 reviews being left Even without doing ANY keyword research, I know that people want to go online and buy information products on how to save their marriages.

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